Product and Marketing Leader
Product Marketing Lead; 2020-Present
Leading marketing strategy including product marketing, brand marketing content marketing and more across multiple products with a 2 person team and content/design freelancers.
Implemented jobs-to-be-done framework for how we build for and communicate to various personas.
Director of Marketing; 2019-2020
In charge of all marketing strategy, operations, and execution across 2 product categories and 5 products with B2B and B2C customers.
Lead a 3 person team doing product marketing, brand marketing, content marketing, demand generation, comms/PR, events, insights/analytics, and more.
CEO and Co-Founder; 2018-2019
Overseeing the creation of a new business and product that helps people investing in diversified portfolios of stocks that align with their values.
Responsible for the operations, product, marketing, design, investment strategy, and compliance for an SEC registered investment advisor.
Working closely with Co-Founder and development team to implement agile methods and new technologies to create a personalized, mobile first investing product.
Senior Product Marketing Manager; 2014-2018
Developed and executed comprehensive product marketing strategy, including opportunity assessment, business strategy, product positioning, go-to-market strategy, messaging, customer feedback and sales enablement aimed at both brands and developers.
Responsible for creating strategy and execution of a partner marketing program for customer engagement, customer service, and chatbot partners.
Partnered with product, engineering, design, sales, business development, comms, services and more to create and deliver effective strategies, positioning, and messaging.
Created a new, start-up-esque, organization within Twitter focused on the opportunity to connect businesses and people on the platform. Responsible for understanding new customer segments to create new business.
Marketing Manager; 2012-2014
Developed and implemented a growth strategy focused on customer acquisition including paid marketing, SEO, email, automation, social marketing, and content marketing in addition to developing a new website and positioning to drive new customer growth and an increase in revenue from in key products.
Marketing Manager; 2008-2011, 2012
Oversaw business related to marketing, merchandising, content, fulfillment, and customer service. Drove double digit revenue growth while reducing the marketing costs by leveraging optimizations on existing channels and opening new channels for improved ROI.
You can learn more about my work experience on my LinkedIn profile:
University of colorado, boulder
Bachelors of Arts in Economics, 2008
During my time at CU I took every economics class the school allowed me to focusing primarily on microeconomics. Getting my degree in economics has enabled me to have a unique analytical and strategic approach to marketing. It also gave me a strong foundation for understanding financial and competitive markets.
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