Jeff Lesser

About me

I’m Jeff Lesser, a Boulder, CO native, CEO of Align Investing, and a product manager / marketer who loves fly fishing, bikes, snowboarding, beer, whiskey, food, tattoos, music, investing, and technology. He / him.

Experience

Align investing

CEO and Co-Founder; 2018-Present

Overseeing the creation of a new business and product that helps people investing in diversified portfolios of stocks that align with their values.

Responsible for the operations, product, marketing, design, investment strategy, and compliance for an SEC registered investment advisor.

Working closely with Co-Founder and development team to implement agile methods and new technologies to create a personalized, mobile first investing product.

Twitter

Senior Product Marketing Manager; 2014-2018

Developed and executed comprehensive product marketing strategy, including opportunity assessment, business strategy, product positioning, go-to-market strategy, messaging, customer feedback and sales enablement aimed at both brands and developers.

Responsible for creating strategy and execution of a partner marketing program for customer engagement, customer service, and chatbot partners.

Partnered with product, engineering, design, sales, business development, comms, services and more to create and deliver effective strategies, positioning, and messaging.

Created a new, start-up-esque, organization within Twitter focused on the opportunity to connect businesses and people on the platform. Responsible for understanding new customer segments to create new business.

Gnip

Marketing Manager; 2012-2014

Developed and implemented a growth strategy focused on customer acquisition including paid marketing, SEO, email, automation, social marketing, and content marketing in addition to developing a new website and positioning to drive new customer growth and an increase in revenue from in key products.

Giantnerd

Marketing Manager; 2008-2011, 2012

Oversaw business related to marketing, merchandising, content, fulfillment, and customer service. Drove double digit revenue growth while reducing the marketing costs by leveraging optimizations on existing channels and opening new channels for improved ROI.

You can learn more about my work experience on my LinkedIn profile:

Education

University of colorado, boulder

Bachelors of Arts in Economics, 2008

During my time at CU I took every economics class the school allowed me to focusing primarily on microeconomics. Getting my degree in economics has enabled me to have a unique analytical and strategic approach to marketing. It also gave me a strong foundation for understanding financial and competitive markets.

Contact Me

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